Logo & brand guidelines

Terms of use

Brand consistency is essential for maintaining a strong and recognisable presence. These guidelines are designed to ensure that the Finance for Biodiversity Foundation logo is used correctly, in line with our brand’s visual identity

Mission statement

Biodiversity faces urgent threats. Financial institutions both depend on and impact nature, facing growing risks if they fail to act – but they also have the power to drive change. We empower the finance sector to integrate biodiversity into strategies and decision-making through peer learning, collaboration, and the development of guidance. Our core purpose is to support financial institutions in aligning financial activities and investments with nature recovery by: 

• Reducing negative impacts on nature 

• Increasing positive contributions to nature 

• Advocating for policy and systemic change to drive a nature-positive economy 

Logo & usage

Our logo is a key identifier of our brand. It represents our mission and reflects the enormous potential for the financial sector to contribute to nature-positive outcomes, provided we work together and collaborate.

Please read our logo usage guidelines carefully.