Skip to content

About us

The Finance for Biodiversity Foundation (FfB) is a non-profit organisation, founded in March 2021 by Anita de Horde and Anne-Marie Bor, dedicated to supporting a call to action and collaboration between financial institutions via working groups and programmes as a connecting body for contributing signatories of the Finance for Biodiversity (FfB) Pledge and partner organisations.

Our mission: 

“Supporting a call to action and collaboration among financial institutions to reverse nature loss this decade”


Our why:

The financial sector is experiencing a growing sense of urgency that it needs to contribute to halting and reversing biodiversity loss.  Biodiversity loss is a source of financial risks and threatens the availability of ecosystem services on which economic activities depend. As a result, banks, insurers, asset managers and owners that finance these economic activities face risks.

The financial sector can play an important role to mitigate these risks and has the opportunity to support hating and reversing global loss of biodiversity. This is what the FfB Foundation facilitates with hosting the FfB Pledge and through knowledge sharing and collaborative activities with its members.  


Our how:

Together, 177 financial institutions representing 27 countries, with over €22,1 trillion in assets, have signed the FfB Pledge. This Pledge was initiated by a group of 26 financial institutions who are calling on global leaders to agree on effective measures to reverse biodiversity loss, and who are committing to protect and restore biodiversity through their finance activities and investments.

The current 76 member financial institutions of the FfB Foundation are collaborating on biodiversity in the different working groups covering the following themes: public policy advocacy, engagement with companies, impact assessment, target setting, and positive impact.